It may seem an obvious thing to say, but the point is so often missed, that organisations and businesses do not flourish in isolation.

Recent events, brought about by a global pandemic, have shown the need for all businesses to reach out to their markets, their employees and supporters. Some call it "marketing" while others call it common-sense.

Innovation is the buzz-word in this, if only because businesses need to think and act differently to flourish in a changed world.

The Wellington Business Network is one of a number of first business clusters using a Flightdec website to enable businesses to create their own profile, then back it up with the tools to promote it.

If you'd like to join the cluster, read more here.